NO PURCHASE NECESSARY TO ENTER OR WIN THE SWEEPSTAKES PORTION OF THIS PROMOTION. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING THE SWEEPSTAKES. Void where prohibited.
1. Sponsor
TrueBowl, 990 Gainsborough Rd, London, Ontario N6H 5L4, Canada ("Sponsor," "we," "us").
2. Promotion Period
TrueBowl Challenge begins at 12:00 AM on October 23, 2026 and ends at 11:59 PM on October 30, 2026 (the "Promotion Period"). All times refer to Eastern Time.
3. Two Separate Components
This promotion has two parts, and they work differently on purpose:
- The Leaderboard is a skill and effort contest. Ranking is determined entirely by the point system described below — there is no random or chance element. The three participants with the most points at the end of the Promotion Period win the Leaderboard Prizes described in Section 6.
- The Sweepstakes is a random prize drawing. Entries are earned as described below, and one winner is selected at random from all eligible entries. No purchase, payment, or subscription of any kind is required to enter or to win, and none improves your odds.
4. Eligibility
Open to legal residents of Canada (excluding Quebec) and the United States (excluding its territories) who have reached the age of majority in their province, territory, or state of residence at the time of entry. Employees of Sponsor, their immediate family members, and members of the same household (whether related or not) are not eligible.
Quebec residents are not eligible to participate, as this promotion has not completed Quebec's separate contest registration and filing requirements.
This promotion is open to US residents. The Leaderboard is a skill-based contest with no chance element, and the Sweepstakes prize value is well under the thresholds that trigger additional state registration requirements (Florida and New York: prizes over $5,000 in aggregate; Rhode Island: prizes over $500 for promotions with an in-person retail entry method, which this is not).
5. How to Earn Points and Entries
Each participant is assigned a unique referral link. Points and Sweepstakes entries are earned as follows:
- +1 point for each person who signs up through your referral link and checks at least one product in the app. (Counts toward: Leaderboard and Sweepstakes.)
- +1 point for each referred person, described above, who separately subscribes to TrueBowl Premium. (Counts toward: Leaderboard only.)
- +1 point, once, if you personally hold a TrueBowl Premium subscription during the Promotion Period. (Counts toward: Leaderboard only.)
- +2 points for each new product you or a referred person submits that Sponsor reviews and approves as accurate, up to a maximum of 5 submissions (10 points) from this category. (Counts toward: Leaderboard and Sweepstakes.) A submission does not earn points until Sponsor has reviewed and approved it as accurate — submitting alone is not sufficient, and inaccurate or incomplete submissions will not be approved.
As the bolded notes above make clear, the two Premium-related point categories count toward the Leaderboard only and never generate a Sweepstakes entry, consistent with the no-purchase-necessary principle in Section 3.
6. Prizes
Leaderboard Prizes, awarded to the top three participants by final point total:
- 1st place: a $500 gift card to a pet food retailer available in the winner's region (for example PetSmart, Amazon, or PetValu where available), winner's choice
- 2nd place: a $250 gift card, same terms
- 3rd place: a $100 gift card, same terms
Sweepstakes Prize (awarded to one entrant selected at random): a $100 gift card, same terms as above.
Gift card amounts are stated as a flat figure (e.g. "$500") and fulfilled in the winner's local currency at that same face value — a Canadian winner receives a $500 CAD card, a US winner receives a $500 USD card. If two or more entrants are tied in points for a Leaderboard placement at the end of the Promotion Period, that placement (and its prize) will be awarded by random drawing among the tied entrants. Odds of winning the Sweepstakes depend on the total number of eligible entries received.
7. Winner Selection & Notification
The Leaderboard winners are determined by final point standings at the close of the Promotion Period. The Sweepstakes winner will be selected at random from all eligible entries within 72 hours of the close of the Promotion Period. Winners will be notified using the contact information on file and must sign and return an affidavit of eligibility and liability/publicity release within 14 days of notification, or an alternate winner may be selected in their place.
8. General Conditions
Sponsor reserves the right to disqualify any entrant found to be tampering with the entry process, using automated means to generate referrals, submitting inaccurate product information in bad faith, or otherwise violating these rules or acting unfairly toward other participants. Sponsor's decisions on all matters relating to this promotion are final.
9. Publicity
Except where prohibited by law, agreeing to Sponsor's use of the winner's name, city/province or state of residence, and statements about their experience, for promotional purposes and without further compensation, is a condition of receiving a prize under this promotion. This is formalized in the affidavit described in Section 7.
10. Limitation of Liability
By participating, entrants agree to release and hold harmless Sponsor from any claims or damages arising from participation in this promotion or the acceptance, use, or misuse of any prize.
11. Disclosure
This is a genuine prize promotion, not a paid partnership — participants are real users referring friends and family, not compensated influencers. Because a prize is offered in connection with participation, this may still constitute a "material connection" under applicable advertising disclosure guidelines; participants sharing their referral link publicly should disclose that a prize is associated with their link where they share it.
12. Questions
Contact support@truebowl.app with questions about these rules.